Cookies policy 2018-07-19T15:18:48+00:00

Cookies are small files that remember what you entered when you visit a website. They help us remember your country, language and other settings to make your next visit easier.

Cookies are small computer files that remember what you enter when you visit a website, for example, to deliver advertisements tailored to your preferences and share content on social networks.

They help websites remember information about your visit, like your country, language and other settings. They can help make your next visit easier. Without cookies, using many websites would be frustrating.

On the ALE Rainbow website, we use cookies to remember contact information that you filled in previously, to count how many likes and shares our pages have had, to provide you with tailored ads and to help you when you talk to our advisors online. We also use them to provide data about the users that visit our site. Please note that cookies can’t harm your computer.

Cookie_policy_acceptance: Used by our platform to remember your actions from page to page.

Duration: 1 year

Opting Out and Disabling Cookies

Most browsers have cookies enabled by default. However, if you don’t want to enable cookies, you’ll still be able to browse the site. To disable specific cookies, you can ‘opt out’ using the links below. To disable all cookies on your browser, please go to For more information on how we protect your privacy and other information, please read our privacy policy.

Cookies used on Alcatel-Lucent Enterprise Rainbow website

The cookies on this site are either set by us or by third party partners and fall into the following categories:

a. Session Management

These cookies are used to make sure you can move freely from one page to another. Normally these cookies only last while your browser is open and are deleted when it is closed. But some, like our cookie policy acceptance cookie, need remain for longer than the duration of your session, so we don’t have to ask for your agreement every time you visit the site.

SC_ANALYTICS_GLOBAL_COOKIE: Used by our platform to remember your actions from page to page. Duration: 1 year

SC_ANALYTICS_SESSION_COOKIE: Used by our platform to remember your actions during a session. Duration: 1 session

b. Performance & Targeting

These cookies allow us to monitor how visitors use our site. This information provides anonymous statistics on how many people visit the site, where they came from and the pages they visit, so we can target, develop and improve our services. To that end, we use the following tools:

Google Analytics

Google Analytics: Collects statistical information about how you use the site so that we can improve the site.

Google Analytics (GA) does not collect specific user information itself. We do use Google Tag Manager to install GA, and tracking pixels to support reporting and re-marketing via agencies. Our agencies use Adwords, Doubleclick, Facebook, LinkedIn, and possibly some other tracking pixels for remarketing.

Here are links with more information:
1. GA:
2. Google overall privacy info:
3. Google’s remarketing legal info:

– PREF; nid: These cookies hold data about your settings across Google-owned sites, and we use them to make the website experience more relevant through awareness of your preferred language.
– utma; _utmb; _utmc; _utmv; _utmz; JSESSIONID: These cookies collect information about how visitors use our site in an anonymous form, including the number of visitors, time spent on the site, when they return and the pages they visit. Duration : From 30 minutes to up to 1 year

Google Ads: Tracks pay-per-click advertising conversion.

Opt out here.


Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by LinkedIn may also set third party cookies.

If you are logged in on,, the Pulse app or another Service that references this Cookie Policy or browsing a third-party partner site of LinkedIn and one of our cookies on your device identifies you, your usage (such as your browsing behavior) and log data (such as your IP address), will be associated by us with your account as noted in Section 1.3 of our Privacy Policy. We also use aggregate data from third parties and data from your profile and LinkedIn activity.

If you are a LinkedIn member but logged out of your account on a browser, LinkedIn may still continue to log your interaction with our services on that browser for up to 30 days in order to generate usage analytics for our services, which analytics we may share in aggregate form with our advertising customers.

Unless you clear these cookies from your browser, we may use this information to:
• provide more relevant, interest-based advertising
• provide aggregate reports of ads activity to advertisers and websites hosting the ads
• help website and app owners understand how visitors engage with their sites or apps
• detect and defend against fraud and other risks to protect users and partners
• improve our products

We do not provide any personal information that we collect to advertisers unless you have given us permission to do so. You can opt-out of interest-based advertising from our customers, as well as our customers’ advertising on LinkedIn based on data collected through third party sites, by adjusting your settings. Please note that opting out will not remove advertising from the pages you visit; it will mean that the ads you see may not be matched to your interests. If you are not a LinkedIn member, learn more about cookies and how to opt out. Click here to learn more about the self-regulatory principles we adhere to.

Cookies can be used to recognize you when you visit LinkedIn, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with LinkedIn faster and more secure. Additionally, cookies allow us to bring you advertising both on and off the LinkedIn sites, and bring customized features to you through LinkedIn plugins such as our “Share” button.

Categories of Use Description
Authentication If you’re signed in to LinkedIn, cookies help us show you the right information and personalize your experience.
Security We use cookies to enable and support our security features, and to help us detect malicious activity and violations of our User Agreement.
Preferences, features and services Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on LinkedIn more easily. They also provide you with features, insights, and customized content in conjunction with our plugins. You can learn more about plugins in our Privacy Policy.
Advertising We may use cookies to show you relevant advertising both on and off the LinkedIn site. We may also use a cookie to learn whether someone who saw an ad later visited and took an action (e.g. downloaded a white paper or made a purchase) on the advertiser’s site. Similarly, our partners may use a cookie to determine whether we’ve shown an ad and how it performed, or provide us with information about how you interact with ads. We may also work with a partner to show you an ad on or off LinkedIn, such as after you’ve visited a partner’s site or application.
Performance, Analytics and Research Cookies help us learn how well our site and plugins perform in different locations. We also use cookies to understand, improve, and research products, features, and services, including when you access LinkedIn from other websites, applications, or devices such as your work computer or your mobile device.

The cookie allows the website to identify you as a unique but anonymous individual under a random identifier.

LinkedIn use this identifier to remember you, and present you with more relevant content based on your behaviors and interests

Consumer can be grouped into segments
3rd parties can also place cookies and group them into marketing segments of similar behaviors or interests

Consumers may be retargeted with ads
Linkedin can use data to recognize and market to you when you’re no longer on their site using a digital tactic called retargeting

LinkedIn Campaign Manager: Tracks the anonymous business demographic information of Web users, such as their industry, job function, seniority, company size, and more. We use this to better target our online campaigns, and provide a more relevant web experience to users.

Opt out here. (or connect to your LinkedIn view profile/settings/privacy/advertising preferences)

Here are the links for more information:


The Oracle Eloqua asynchronous tracking scripts allow ALE to track visits to our ALE websites, seamlessly without affecting the page load time for ALE visitors.

Visitors are remembered based on a unique cookie value stored in their browser. When you visit a website with the Oracle Eloqua asynchronous tracking scripts deployed, cookies are placed in your browser.

These tracking scripts help identify you as a website visitor according to your specific browser and computer combination in the event that you return to this domain. Oracle Eloqua supports two types of cookie based tracking: third-party and first-party.

The difference between third-party cookies and first-party cookies lies in the owner of the cookie. For example, if you visited, and you saw a cookie for on your browser, this is a third-party cookie because the cookie does not belong to the domain.

First-party cookies are less problematic to use as they are blocked less often. It is difficult to browse the internet without accepting first-party cookies as these cookies identify you as a returning user to the site and help personalize your browsing experience. This is useful for any website that requires you to login, remember a password and so on. As many anti-spyware applications and privacy settings do not target first-party cookies, implementing tracking based on first-party cookies on your website may allow you to track more visitors successfully.

The cookie enables ALE to gather digital body language of the visitor and store it for use with our Eloqua lead score models. The information the cookie collects is stored in Eloqua with the GUID.

To better explain, Eloqua uses cookies to track a user’s online activity, or digital body language. Every time a user visits your site, clicks a link in your email, or fills out one of your forms, Eloqua saves that activity data in a cookie that is linked to the user’s browser. The cookie is used to create a visitor profile in Eloqua. If the user fills out a form and provides their email address, that email address is included in the cookie. Eloqua can then use the email address in the cookie to associate the visitor profile with a contact record.

Eloqua cookies are valid for up to two years, or unless the user clears their cookies.

Eloqua uses email address as the unique identifier in the system. It is only after a visitor has provided their email address, does the information gathered from their web visits become linked with the email address.

Eloqua tracking scripts do not collect personal information but links the visitor history with the email address once it has been submitted to Eloqua.

Oracle Eloqua tracking parameters

Oracle Eloqua allows ALE to create hyperlinks, and then add those hyperlinks to text or images within an asset. Hyperlink parameters allow ALE to track recipient behavior, attribute it appropriately, and then present desired content to each recipient.

The following parameters are available:

ElqTrackId: Unique string of alphanumeric characters that allows Oracle Eloqua to individually identify each linked item in the ALE asset. When you add a hyperlink to an image or text, Oracle Eloqua automatically appends the elqTrackId parameter to the link. If you have two images in an email, and both those images link to, then the elqTrackId parameter will be different for each of those images

elqTrack=true: Parameter allows Oracle Eloqua to track and report on link activity (such as clickthroughs) for assets on which there are no tracking scripts. It can only be applied to webpage links. The elqTrack=Trueparameter is separate from the elqTrackId parameter, although they often appear together on hyperlinks.

AssetType and AssetId: Specifies whether the asset is an email or a landing page. AssetId is a unique numerical identifier for each asset that can be used to differentiate between individual assets, assets that were created via template, and assets that are copies of other assets. In some cases, when a hyperlinked object is duplicated, the elqTrackID parameter will be duplicated as well, and the AssetId can help identify links appropriately.

RecipientId: Parameter is a unique identifier for each email recipient or web page visitor. It can be linked back to a contact or custom object record. When a visitor clicks a link in an email or landing page, the RecipientId parameter is passed to the target link, and can then be used to associate clickthroughs and merge content to the appropriate visitor or recipient.

The parameter is present on every link in an email in the format of elq=. When an email is sent, a Globally Unique Identifier (GUID) is generated and injected into the link for each recipient. Once a recipient has received an email, the RecipientId can be found within the URL.

CampaignId: Unique number assigned to an asset when that asset is used as a part of a campaign. If an asset is used in more than one campaign, this number ensures that asset activity is associated with the correct campaign.

SiteId: Identifies ALE company’s assets. It is the ID of our Eloqua platform.

Eloqua; Elqstatus: These cookies collect information about how visitors use our site, including the number of visitors, and the pages they visited. Once consent is provided through form submission by the visitor, a visitor’s ID can be associated to their onsite behavior.

Opt-out here: or Opt out here.

Here is a links for more information:


The Facebook pixel is an analytics tool that allows to measure the effectiveness of our advertising by understanding the actions people take on your website. We use pixel data to:
Make sure our ads are being shown to the right people
Build advertising audiences
Unlock additional Facebook advertising tools
Here is the link for more information:

c. Functionality

These cookies set and store preferences around the site, such as when you ‘like’ an article or select your preferred language.

AddThis: Social media integration provided by AddThis. Displays real-time like, tweet and share count. Provides easy social media bookmarking and sharing. Opt out here.

_atuvc: This cookie ensures you see the updated share count if you share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis.

Duration : 2 years

What else should you know?

ALE may, from time to time, changes this Policy. However, if this Policy is changed in a material, adverse way, ALE will post a notice advising of such change at the beginning of this Policy and on this site’s home page. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.

If you have additional questions, please contact us by clicking here.